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NBJ’s definitive analysis

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By: Sean Moloughney

Editor, Nutraceuticals World

Nutrition Business Journal (NBJ), San Diego, CA, has released the “Supplement Business Report 2006.” The report features NBJ’s definitive analysis of the $21 billion U.S. dietary supplement industry, with a review of the $66 billion global supplement market. The report claims consumer sales of supplements grew 4.5% in 2005 to $21.3 billion in all sales channels. The largest major channel remained natural specialty retail, which rose 6% in 2005, capturing 36% of the market, while the mass market lost ground, declining 2%, representing only 28% of sales. According to the report, declining growth, price pressures, commoditization of many products and intensifying competition have become commonplace across many sectors of the supplement business. In addition, a skeptical media and the recent flatness in mass-market sales contribute to an emerging sense that the health-motivated customer base may be approaching a measure of market saturation.

For more information: NBJ, 619-295-7685; E-mail: info@nutritionbusiness.com; Website: www.nutritionbusiness.com.

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